It’s tempting to skip the creative process and just pay for a website template and slap your business name on it. If your company’s website isn’t bringing in any revenue, there’s no use in keeping it up.
In fact, 38% of visitors will go elsewhere if they find a website unappealing. If a site requires too long to load, 39% of users will abandon it.
The consequences of even little issues with your website might be significant. Think about how many potential buyers you could be turning away due to your website’s design or lack thereof.
Spend your money wisely on custom web design Louisville to set yourself out from the competition. Are you curious?
Brand Awareness
Branding is what separates one company from another in the marketplace. The company’s name, slogan, logo, and color palette reflect its unique business identity, which is showcased in the design. Along with the layout of your website with a custom web design Louisville.
Brand consistency is much easier to achieve with bespoke design. Branding may also benefit from high-quality visuals and well-written content.
Search Optimization
More than 50% of website traffic comes through a search engine such as Google. With this growing dependence on search engines to make life easier, more companies are using SEO to reach customers.
SEO stands for search engine optimization. With SEO, you can ensure your site pages display when someone searches a keyword or phrase. When your site appears in these searches, you have the chance to attract new customers to your site.
User Experience
The question of mobile optimization arises. Do you make use of mobile-friendly, responsive web design for your site? If you don’t, people will have a hard time navigating your site and understanding your material.
Search engine optimization uses your website’s mobile version as one of the factors that can affect your rankings. If your custom web design in Louisville is not optimized for mobile users, your rankings might suffer.
Modifications like mobile optimization improve the website user experience. If you can improve the user’s experience on your site, more users will stick around. They’ll look around, perhaps make a purchase, then leave.
Security
Both online and off, security is crucial. More and more clients are educated to recognize the significance of the letters “HTTPS” at the beginning of a website address. If a website doesn’t have SSL set up which might imply it’s insecure, Google will notify visitors about it.
When evaluating your SEO position, Google also considers the validity of your SSL certificate and the safety of your site. The search engine will give preference to sites that guarantee their visitors a secure session.
Growth
Using a cookie-cutter website template makes it difficult for you to make changes as needed. Whether it’s a text update or new photos, you’ll want the ability to alter your website as needed. Otherwise, you could leave your customers with outdated, inaccurate information.
After all, you’ll want your website to grow as you do. With custom web design Louisville, you can make changes whenever you want and scale with company growth.
The Final Thoughts
Websites shouldn’t look like everyone else’s. A website that appears great and functions the way you want it to requires specialized web development. With custom web design Louisville, you can guarantee the security and convenience of your site’s visitors.
When you hire a third party to build your website, they may also take care of its security. In the event of a violation, you can rely on their knowledge and skills to help you fix the problem.
Your clientele is as one-of-a-kind as your company. Custom web creation allows you to cater to your specific audience while creating your website. In that manner, it will meet their requirements exactly.
