In the realm of digital marketing, there’s an array of platforms available that you can choose from. While well-known sites like Facebook, Instagram, or your website are excellent locations to start and grow your business, owning a YouTube channel could be the most effective way to advertise your company on the internet.
Let’s face it, we are all fans of videos. We love going to the cinema, we enjoy watching videos that people share on Facebook and we enjoy streaming videos to stay up to date with TV shows such as Orange Is the New Black and The Crown, we love exploring the rabbit holes of YouTube. What else do I need to say? A compelling video! It’s as if we cannot stop ourselves from watching. What’s the number of times I saw a video of an animal eating carrots? More than I’ll admit!
If people enjoy the video as we do, you should consider using the video as an element of your marketing plan. Of course, when we say a video, we’re referring to YouTube. If you’ve never made YouTube marketing a part of your overall strategy take a look at six reasons you should think about YouTube marketing.
The trending YouTube videos tool allows you to find trending videos on YouTube.
What is YouTube Marketing?
YouTube marketing is the practice of promoting your company through YouTube with ads and videos. Since video is an effective medium, YouTube is growing faster than any other website out there. YouTube is the second most frequented website on the planet, after Google. Since its beginning, it has accounted for more than 2 billion monthly active users. If you’re looking to diversify your sources of traffic or just put your company in front of the people you want to reach, YouTube marketing is the solution.
Top Advantages of YouTube Marketing
1. Heavy Traffic
YouTube is expanding exponentially with over 5 billion videos being watched each day! This is more users than any other site on the market. Even if you don’t make numerous videos for your company it is still possible to get noticed by advertising your content on videos of other people. There’s so much traffic to YouTube that you’re bound to get new customers in the event that you can meet their requirements.
Here are a few YouTube facts you need to be aware of:
- YouTube receives 30 million users every day.
- More than 300 hours of YouTube video content are added to YouTube every minute
- The majority of YouTube users claim that YouTube videos aid them in making buying choices
- The amount of medium and small-sized businesses ads on YouTube has increased by more than a third in the past two years.
- YouTube is accessible in 76 languages (this represents more than 95 % of all Internet users)
2. Higher Visibility on Google
You may have noticed that videos appear more frequently than other types of content on Google search result pages. You can benefit from this by creating quality content for your website and then making videos from that content and uploading them to YouTube. This will result in backlinks to your site and your business will appear more often in Google searches. Through the use of YouTube marketing, you’re increasing the authority online of your company. The more reputable you appear on Google and YouTube, the better your site will appear on the Google results page for search engines.
Here are a few tips you can follow to improve the credibility of your site through YouTube:
- Find other websites that will incorporate your YouTube videos onto their sites
- Connect your website to your YouTube channel
- Make sure to share your videos on different social media sites
- Make use of different video styles to make your videos more engaging for your audience
3. Build Your Email List on YouTube
One major benefit of YouTube marketing is the ability to build your email list via YouTube. There are several applications that let you embed your sign-up form directly in YouTube videos. The video can be stopped in order to let the viewer fill in their details and then subscribe to your email list. This method makes it simpler to create your email list and provide high-quality content to your subscribers simultaneously.
Here are a few of the most popular ways to create an email database on YouTube:
- Make use of magnets made of lead
- Add annotations
- Add cards
- Run YouTube ads
4. Higher Conversion Rates
If a photograph can communicate 1000 words, then a video could make more than a million words. Additionally, videos can trigger emotions more than any other type of content. They transform your message from textual to animated and entertaining and bring your brand to life. They also help build confidence and trust among the public in a distinctive way. This kind of entertaining and engaging type of content can be used to boost your conversion rate by as much as 80 percent.
5. Multiple Video Types
Another benefit that comes with YouTube marketing is the various kinds of videos that you can produce to promote your company’s image on the internet. The most popular kinds of videos available on YouTube include explainer video sales videos, explainer videos social media videos, video demonstrations, and advertisements. It is easier to reproduce the same content in a variety of kinds. If you’re not sure what kind of videos you should create Here are some suggestions:
- Create engaging and fun videos
- Answer questions that are common (think of some frequent questions you might receive from potential customers regarding your company, your products, and products)
- Let your brand’s story be seen through behind-the-scenes videos
- Make testimonials of customers
- Go live
6. Massive Media Library
YouTube does not just have an impressive user base – it also has a huge media library. This is due to the fact that 300 hours of videos are being uploaded onto YouTube each minute. With that much information, you could discover anything in the world – and even beyond. To navigate through a platform of this size, YouTube has a powerful search engine that can find exactly the content you’re looking for. With more than 3 billion searches per month (much higher than Ask.com, AOL, Bing, and Yahoo all combined) YouTube is the second most popular search engine on the web. If you’re worried that your content is going to be lost in this mass filled with information, you only need to do is improve the quality of your YouTube videos.
Conclusion
YouTube gives every business an incredible opportunity to gain more visitors and customers. However, it’s an extremely competitive market also. It isn’t possible to simply upload videos and expect results in a matter of hours. A lot of big companies jump into YouTube marketing without a plan the result is that they have no viewers and subscribers prove it. It’s true that to be successful on YouTube isn’t just the creation of amazing videos. It’s about optimizing your videos for the keywords that users on YouTube are looking for.
